Once there was a little girl, lets call her Sarah. She read late into every night until her parents unsuccessful tries to get her to stop resulted in them taking her lamp away. So she got a torch and used that instead. Her problem was that she was addicted to stories. They called to her from inside their book covers. She loved stories about good princes and mythical creatures, and wild witches. She always went deeper than the words on the page, wondering about the reasons why the characters did what they did.
Her questions at the breakfast table were...lets say unusual. Why was the wicked witch so angry? Why are the youngest children always fair and pretty while the eldest mean and ugly (being the eldest child herself this partcularly rankled.) Why were the kids in Enid Blyton's stories so racist, and so darn nosy? So she started writing her own stories.at school. Miss Keene wrote 'watch out Daphne Du Marier' in her schoolbook, just under the gold star and A+. And even though Sarah didn't know who that was yet, she thought it was probably good.
And she's been writing stories ever since. Stories about people, and their motivations and what happens as a result of what they do.This is soul food that we humans never tire of. We're all starving for stories like ravenous wolves in enchanted woods.
Every single thing that you do or sell can be told through somebody's story. It will be better than a pie chart or a 100 page report (no matter how fascinating you think it is.)
Together we'll learn what your audience cares about, and we'll tell them real life stories that'll make them think, empathise with the characters, and nudge them to change their behaviour.